Content Writer

Clients like Visit Wales and Marketing Manchester trust me to write their content. After all, if you want to get your message across, then you would ask a professional. I specialise in creating written content for travel clients but have also worked with other sectors. The platform may be different but I can still spot a good angle, write a clear structure and base my content on meticulous research.

As a content writer, I offer:

  • Original content for online and brochures
  • Guest blog posts
  • Native content for websites
  • Content marketing creation to add to brand identity
  • Writing for social media engagement

Ibiza content for Dynamic Lives

October 21, 2016

Travelling in the Med is always better off season. And that’s the concept behind my latest guest blog post for the luxury villas company, Dynamic Lives. Here’s a sample: The crowds have dispersed. The queues are gone. But the islands are still open and the weather is glorious. The Med in autumn: it’s the best time … Read more

The legends of Offa’s Dyke for Best Loved Hotels

October 14, 2016

Wales continues to inspire new stories. The latest is a piece for the Best Loved Hotels group to write the Wales copy for their new brochure — out 2017. The story ties into the theme of myths and legends, which Wales will celebrate in the year ahead. Here’s a preview: Walkers love Offa’s Dyke but few know … Read more

Visit Llandudno Tourism Brochure 2016 for Conwy County Council

November 28, 2015

* Image from conwybrewery.co.uk I’ve been working on a copywriting project over the autumn. The brief came from Conwy County Borough Council to write the Visit Llandudno tourism brochure for 2016. I’ve tried to bring the brochure, out early in the new year, a more news-driven feel as well as weaving in some more personal narratives, … Read more

Copywriting: Your British Journey campaign for Marketing Manchester and Visit Wales

March 5, 2015

Manchester and North Wales are two places where I always enjoy spending time. So, when I was asked recently to do some copywriting work for a tourism project around the theme of ‘Two destinations. One British journey’ (catchy, if I do say so myself), then I was delighted to get involved. This campaign was aimed at … Read more

Copywriting: Tourism brochure for the Clwydian Range and Dee Valley AONB

January 29, 2015

It’s great to see the results of my most recent copywriting assignment in print. I saw a final proof this week of the brochure I wrote just before Christmas for the Clwydian Range and Dee Valley AONB. I partnered the Wrexham-based creative agency JPDS Creative on this, the latter handling design and translation. The brief … Read more

Guest blogger: Heritage Open Days

August 20, 2014

  I’ve always supported Heritage Open Days (HOD) – September 11-14 this year. The scheme to open the doors to historic buildings and monuments has been around since 1991. I’ve enjoyed poking my nose around normally closed places, taking the girls into heritage hotspots kept away from the glare of the general public. It’s a … Read more

Dylan Thomas centenary for Visit Wales and Telegraph Travel

June 17, 2014

  This year marks the centenary of the birth of the Welsh poet Dylan Thomas [pictured above as part of Sir Peter Blake’s Llareggub exhibition]. I’ve been busily picking up commissions on the theme. One of these projects was a series of blog posts for a microsite sponsored by Visit Wales and positioned within the … Read more

Heritage feature for the National Forest tourism brochure 2014

October 23, 2013

My latest copywriting job was brochure work for the National Forest. The pitch was handled and commissioned via the nice people at Greentraveller.co.uk and I was assigned the feature combining heritage and family. The new brochure is out for spring 2014 but you can read a preview of my story below: Heritage is a tough … Read more

Wales Coast Path blog for Visit Wales

March 19, 2013

Like most freelancers, I’ve been spreading my editorial wings as traditional commissions get scarcer. Writing content for travel websites is one of my new directions and the following set of links to five blog posts I created for Visit Wales are a good example of where I’d like to go. The work was rewarding, the … Read more