Do you know what a Application Programming Interface is? Me either. But Marketing Manchester has one and is not afraid to use it for the new tourism website launched today, May 21.

The press release explains:

[It] weaves its way across the web and through the city itself, providing an ever-growing source of information about Manchester …

Glad we cleared that up, then.

Manchester has lead the way in the Northwest over recent years, reinventing the urban cityscape, revolutionising tourism and engendering northern pride. It may well continue to do so with this project.

Today’s launch promises to be just the first stage in an evolving digital strategy. The next phase will be multi-touch interactive surface tables at the city’s new visitor information centre, opening next month.

But what do people make of the new website? And do you get the concept. If so, please enlighten me.

Finally, a word of advice: put a link for press on the homepage. I’m sure other writers will have questions.