Enterprise feature for Leeds alumni magazine

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I was commissioned recently to write a feature for Leeds, the alumni magazine of my former alma mater.

It’s great to keep in touch with the alumni community from Leeds University and good to work on some features outside of travel every now and then.

Here’s an extract:

Viv Parry has gone from Leeds to Manhattan in the space of a year. The Managing Director of the Leeds-based company Exquisite Handmade Cakes, which supplies bakery products to cafes, schools and hotels, was one of the local businesspeople helped by an innovative project from the Leeds University Business School.

She wanted to grow her small enterprise and give something back to the local economy. She ended up on a flight to New York City.

“When I set up the business in 2004, my ambition was to make a profit. My ambition today is to have an international brand,” she says.

Read the full story.

More about Leeds alumni.

Do you have any great ideas with a Leeds angle, or story alumni of the university would love to read?

Post your thoughts below.

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