I’m running a new online course, starting in January.

This guest blog post for Journalism.co.uk explains some of the techniques and insider tips I will share from some 20 years of freelancing.

Here’s a sample from the text:

People love to read about people.

Keep that idea in mind as you structure your draft, whether a feature, client copy or a press release, and you will build empathy with your readers.

Fail to grasp that, however, and the reader will simply scroll on.

Read the full post here.

And sign up for the Storytelling and Engagement Techniques Masterclass.

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