I was back West Sweden last week.
It was a summer-themed trip to Gothenburg and the archipelago to fulfil a raft of commissions for print and online.
This time, I spent more time in Gothenburg and a morning talking herring with Nils-Gunnar Johansson [pictured above], Curator of the Herring Museum in Kladesholmen. No, really.
The stories are coming soon but, last time, I was there to write a piece for the Weekend FT.
Here’s an extract:
Swedes take midsummer very seriously — think New Year’s Eve and a public-holiday weekend all rolled into one.
They down tools and head for their summer houses on the coast for a family gathering lubricated by beer, herring and shots of the local firewater.
Whether you’re a builder or a banker, it’s the one day of the year that everyone casts aside their daily routine and goes back to the land.
You can read more at West Sweden: Folklore traditions of Midsummer.
Or, watch a short Vimeo from a boat tour of Gothenburg harbour from my recent trip.
Check back for links to the published articles.