Online learning: how to launch your own blog course for City Academy

My latest course for City Academy has just finished.

This was a six-week online course, based around the concept of developing and launching your own blog.

We covered some key ideas, including:

  • Identifying your audience and niche
  • Generating ideas
  • Writing structure and identifying the ‘hook’
  • Editing and headlines
  • Blog strategy [see graphic pictured above]; pitching
  • Launching your blog

Here’s some of the feedback from the students who took the course.

“I learnt the importance of self editing. I now know the first draft is not the press-send draft.”

“I’m now thinking about more ways to use topical content as well as evergreen.”

“I’m a lot more aware now of the importance of defining my niche and understanding my audience.”

“I realise now how important it is to have a clear take-away idea to round off the post and encourage interaction.”

Read more about my teaching here.

Plus find details of other writing courses from City Academy here.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.