Tag: Clwydians

Copywriting: Tourism brochure for the Clwydian Range and Dee Valley AONB

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It’s great to see the results of my most recent copywriting assignment in print.

I saw a final proof this week of the brochure I wrote just before Christmas for the Clwydian Range and Dee Valley AONB.

I partnered the Wrexham-based creative agency JPDS Creative on this, the latter handling design and translation.

The brief for this project was to keep the text focus short, pithy and newsworthy, so I worked on a series of short articles with strong news hooks.

I also tried to include lots of human-interest colour and comments as the client wanted to foster a community feel.

The magazine will be available in tourist information centres and via the Clwydians website from early spring.

Meanwhile, here are a few sample pages by way of a sneak preview.

Let me know what you think.

Liked this? Try National Forest Tourism Brochure 2014.

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Story of the day: public art in Wales


Going local. It’s one of the big discoveries for me as a freelance writer in recent years.

With two small kids, I’m in no position to jet off for two weeks on a long-haul assignment.

And, besides, there is a wealth of good material right on my doorstep in North Wales as this recent example  – a pre-emptive strike on a Valentine’s motif – goes to prove.

This story, taken from the Independent, is another such example from a few years back.

It’s a place I hadn’t been to since childhood but was happy to re-discover in a new context.

Here’ s an extract:

As we cross a plateau, overlooking the Vale of Clwyd, the tower looms, weather-beaten but still imbuing a stoic sense of pride.

A stone-pitched slate path marks the final, steep ascent to the foot of the tower where we sit, munching biscuits and sharing a flask of milky coffee.

From the battlements the full widescreen view opens out: west to Snowdon and Cader Idris, east to Liverpool, and north-west to Llandudno’s Little Orme.

“I find being here quite uplifting,” says Chris. “It inspires a sense of freedom embedded in me on walks to the tower with my dad during my childhood.”

Read the full story, Wales is making light of this anniversary.

Do you have memories of Moel Famau, or another favourite escape in North Wales?

Post your comments below.