Tag: copywriting

Visit Wales content via Telegraph Travel

Wales is lovely in autumn.

While everyone is back into work mode, I love escaping to Snowdonia [atop Y Eifel pictured above] and marvelling at the changing colours of the landscape.

This was the idea behind a series of editorial posts I worked on recently. It was sponsored content for Telegraph Travel and commissioned by Visit Wales.

The themes were adventure, days out and hidden gems. I also wrote a couple of more narrative-based posts about the heritage of Conwy Castle and walking trails.

You can read the full set of articles at Find Your Epic in Wales.

Or catch the individual posts as follows:

Alternative activities in Wales for the whole family

Ten of the best walks with rewards in Wales

 

Ibiza content for Dynamic Lives

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Travelling in the Med is always better off season.

And that’s the concept behind my latest guest blog post for the luxury villas company, Dynamic Lives.

Here’s a sample:

The crowds have dispersed. The queues are gone. But the islands are still open and the weather is glorious.

The Med in autumn: it’s the best time to visit hippy-chic Ibiza or Mykonos, the Greek island of glamour. No, really.

“The expectations are different in autumn,” says Sarah Kinniburgh, Villa Services Manager for luxury villa specialists Dynamic Lives.

“The islands attract a more chilled-out crowd, more regulars and people looking for more active breaks, such as hiking, biking and watersports.”

I’m always looking for new work, writing editorial content or guest posts for your brand, so please do get in touch.

Read the full story at GetRealLuxury.com.

Copywriting: Your British Journey campaign for Marketing Manchester and Visit Wales

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Manchester and North Wales are two places where I always enjoy spending time.

So, when I was asked recently to do some copywriting work for a tourism project around the theme of ‘Two destinations. One British journey’ (catchy, if I do say so myself), then I was delighted to get involved.

This campaign was aimed at American visitors to the UK, so it was all ‘vacations’ not ‘holidays’.

The brief was to write copy to entice visitors this spring to explore both the essential and less-well-known sites, combining the two locations in a week-long itinerary.

The resulting microsite went live this week and you can read read my copy at Your British Journey. The work will also appear via American Airlines.

Emma Gordon, Marketing Manager at Marketing Manchester, who commissioned the work from me in collaboration with the Visit Wales office in New York, said of my contribution to the project:

“It was great to work with David. He listened to our needs, developed a perfect strapline and delivered inspiring copy for our marketing campaign.”

Do you have a copywriting project and need a professional writer with an eye for a story? Please get in touch.