* Image from conwybrewery.co.uk
I’ve been working on a copywriting project over the autumn.
The brief came from Conwy County Borough Council to write the Visit Llandudno tourism brochure for 2016.
I’ve tried to bring the brochure, out early in the new year, a more news-driven feel as well as weaving in some more personal narratives, including taking my daughters on a family weekend in Llandudno.
But I’ve also tried to highlight some of the grew stories around the region, coming up with the idea of a local voices panel for some the spreads.
By way of an example, here’s a preview of one of these from Gwynne Thomas, owner of the Conwy Brewery:
“I love beer. I love the taste, the variety and, currently, the innovation going on in beer and brewing.
“I remember my first pint of real ale as a teenager with my dad but started brewing with home-brew kits as a chemistry student at Newcastle University.
“I started the microbrewery in Conwy in 2004 and expanded in 2007, viewing it as a less of a cottage industry and more of a commercial enterprise as a my client base grew.
“Today we produce some 25,000 pints per week with five core ales, four American-style craft beers and regular guest ales.
“We also now run brewery tours and design your own beer days at our brewery in the village of Llysfaen, Colwyn.
“My role has changed a lot. I got involved with The Albion real-ale pub in Cowny in 2012 and we opened The Bridge Inn last year.
“Cowny Brewery ales are now in around 100 pubs across North Wales, plus a national listing with JD Wetherspoon, and we recently signed a deal to sell into Co-operative convenience stores.
“But one my key tasks remains tasting the beers to check they’re up t scratch.
That’s the hardest part of the job, obviously.”
Check back here, or at my Twitter page (above), for details of when the brochure will be available in TICs around Wales.
What did you think of this story? Post your comments below.
Liked this? Try also An afternoon at Conwy RSPB Nature Reserve.