My latest copywriting job was brochure work for the National Forest.
The pitch was handled and commissioned via the nice people at Greentraveller.co.uk and I was assigned the feature combining heritage and family.
The new brochure is out for spring 2014 but you can read a preview of my story below:
Heritage is a tough sell for two perfect-pink princesses.
Learning is for school and talk of the olden days generally has the girls reaching for their Barbie Fashionistas app in disdain.
But a trip to the National Forest proved that that history is not always horrible, nor confined to a CBBC programme.
I had taken my two little girls, Maya (seven) and Olivia (three, above), for a fresh-air weekend in the National Forest.
The plan? Some bonding time together, some back-to-nature walks and, unbeknown to them, a subtle undercurrent of educational exploring.
All of which goes to prove that, even for the Barbie girls, history is not all about boring tours and stuffy museums. It’s a living, breathing, sometimes even pink-shrouded, pathway to the future.
History isn’t horrible. It’s cool.
Liked this? Try If you go down to the woods today.
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