Copywriting: Tourism brochure for the Clwydian Range and Dee Valley AONB

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It’s great to see the results of my most recent copywriting assignment in print.

I saw a final proof this week of the brochure I wrote just before Christmas for the Clwydian Range and Dee Valley AONB.

I partnered the Wrexham-based creative agency JPDS Creative on this, the latter handling design and translation.

The brief for this project was to keep the text focus short, pithy and newsworthy, so I worked on a series of short articles with strong news hooks.

I also tried to include lots of human-interest colour and comments as the client wanted to foster a community feel.

The magazine will be available in tourist information centres and via the Clwydians website from early spring.

Meanwhile, here are a few sample pages by way of a sneak preview.

Let me know what you think.

Liked this? Try National Forest Tourism Brochure 2014.

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