Content Writer

Clients like Visit Wales and Marketing Manchester trust me to write their content. After all, if you want to get your message across, then you would ask a professional. I specialise in creating written content for travel clients but have also worked with other sectors. The platform may be different but I can still spot a good angle, write a clear structure and base my content on meticulous research.

As a content writer, I offer:

  • Original content for online and brochures
  • Guest blog posts
  • Native content for websites
  • Content marketing creation to add to brand identity
  • Writing for social media engagement

How to make a content job read like editorial

May 28, 2018

I would like to think I have the words for any subject. That is, after all, the nature of life as a jobbing freelance writer. So, when I recently found myself at Helsby High School [pictured above], talking about the surface of their sports floor, I didn’t bat an eyelid.… Read more

Guest blog posts for Chester Growth Partnership

December 7, 2017

Chester has some real characters — try Calum [pictured above at cigar shop Turmeaus]. I’ve been helping to uncover some of them recently with a series of guest blog posts for the Chester Growth Partnership. It’s a copywriting job with plenty of journalistic research and a touch of personal blog-post-style… Read more

Visit Wales content via Telegraph Travel

August 25, 2017

Wales is lovely in autumn. While everyone is back into work mode, I love escaping to Snowdonia [atop Y Eifel pictured above] and marvelling at the changing colours of the landscape. This was the idea behind a series of editorial posts I worked on recently. It was sponsored content for Telegraph… Read more

Ibiza content for Dynamic Lives

October 21, 2016

Travelling in the Med is always better off season. And that’s the concept behind my latest guest blog post for the luxury villas company, Dynamic Lives. Here’s a sample: The crowds have dispersed. The queues are gone. But the islands are still open and the weather is glorious. The Med in… Read more

The legends of Offa’s Dyke for Best Loved Hotels

October 14, 2016

Wales continues to inspire new stories. The latest is a piece for the Best Loved Hotels group to write the Wales copy for their new brochure — out 2017. The story ties into the theme of myths and legends, which Wales will celebrate in the year ahead. Here’s a preview: Walkers love… Read more

Visit Llandudno Tourism Brochure 2016 for Conwy County Council

November 28, 2015

* Image from I’ve been working on a copywriting project over the autumn. The brief came from Conwy County Borough Council to write the Visit Llandudno tourism brochure for 2016. I’ve tried to bring the brochure, out early in the new year, a more news-driven feel as well as weaving… Read more

Copywriting: Your British Journey campaign for Marketing Manchester and Visit Wales

March 5, 2015

Manchester and North Wales are two places where I always enjoy spending time. So, when I was asked recently to do some copywriting work for a tourism project around the theme of ‘Two destinations. One British journey’ (catchy, if I do say so myself), then I was delighted to get involved.… Read more

Copywriting: Tourism brochure for the Clwydian Range and Dee Valley AONB

January 29, 2015

It’s great to see the results of my most recent copywriting assignment in print. I saw a final proof this week of the brochure I wrote just before Christmas for the Clwydian Range and Dee Valley AONB. I partnered the Wrexham-based creative agency JPDS Creative on this, the latter handling… Read more

Guest blogger: Heritage Open Days

August 20, 2014

  I’ve always supported Heritage Open Days (HOD) – September 11-14 this year. The scheme to open the doors to historic buildings and monuments has been around since 1991. I’ve enjoyed poking my nose around normally closed places, taking the girls into heritage hotspots kept away from the glare of… Read more