Content Writer

Clients like Visit Wales and Marketing Manchester trust me to write their content. After all, if you want to get your message across, then you would ask a professional. I specialise in creating written content for travel clients but have also worked with other sectors. The platform may be different but I can still spot a good angle, write a clear structure and base my content on meticulous research.

As a content writer, I offer:

  • Original content for online and brochures
  • Guest blog posts
  • Native content for websites
  • Content marketing creation to add to brand identity
  • Writing for social media engagement

Content writing: a must-visit guide to Dr Who locations for Visit Wales

July 26, 2022

My latest content-writing assignment was commissioned by the agency Orchard for Visit Wales. It was an update of shooting locations for the Dr Who TV series, timed as the producers hand over the keys of The Tardis to new doctor Ncuti Gatwa. Here’s a sample of the copy: The list… Read more

How to mark St David’s Day in Wales for food lovers and walking fans

March 2, 2022

St. David’s Day in Wales this week and I’ve got two articles out to mark Wales’ patron-saint day. The first is a piece about foodie breaks for spring and my contribution focused on the local flavours and fairytale architecture at Portmeirion [pictured above], North Wales, one of my favourite places… Read more

This Is Wrexham copywriting: A time-travel visit to the Ceiriog valley

October 19, 2019

A weekend in North Wales then, copywriting a couple of tourism itineraries for This Is Wrexham. The second trip was based in the Ceiriog Valley, exploring the attractions of a sometimes less visited part of North Wales. Here’s a flavour of the story: It’s a view to stop you in… Read more

This Is Wrexham copywriting: A family weekend around Llangollen

October 18, 2019

A weekend in North Wales then, copywriting a couple of tourism itineraries for This Is Wrexham. First up was a family trip based around Llangollen to explore some of the attractions of a sometimes less visited part of North Wales. Here’s a flavour of the story: The next day we… Read more

How to see Durham in a new light

December 14, 2018

Recognise the image above? It’s the cathedral city of Durham, host of the bi-annual Lumiere Festival. The UK’s largest outdoor light festival returns in November 2019, celebrating its tenth anniversary of transforming the historic city into a nocturnal art trail. I was there this week, writing a series of articles for… Read more

How to make the most of a day out at Chester Zoo

November 26, 2018

An autumn afternoon spent wandering around Chester Zoo didn’t feel like work. But it was: a guest blog post for the Marketing Cheshire blog with a half-term theme and timed for the return of the popular TV series, The Secret Life of the Zoo. Here’s a sample: I’ve come to… Read more

How to make a content job read like editorial

May 28, 2018

I would like to think I have the words for any subject. That is, after all, the nature of life as a jobbing freelance writer. So, when I recently found myself at Helsby High School [pictured above], talking about the surface of their sports floor, I didn’t bat an eyelid.… Read more

Guest blog posts for Chester Growth Partnership

December 7, 2017

Chester has some real characters — try Calum [pictured above at cigar shop Turmeaus]. I’ve been helping to uncover some of them recently with a series of guest blog posts for the Chester Growth Partnership. It’s a copywriting job with plenty of journalistic research and a touch of personal blog-post-style… Read more

Visit Wales content via Telegraph Travel

August 25, 2017

Wales is lovely in autumn. While everyone is back into work mode, I love escaping to Snowdonia [atop Y Eifel pictured above] and marvelling at the changing colours of the landscape. This was the idea behind a series of editorial posts I worked on recently. It was sponsored content for Telegraph… Read more