Copywriting: Your British Journey campaign for Marketing Manchester and Visit Wales

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Manchester and North Wales are two places where I always enjoy spending time.

So, when I was asked recently to do some copywriting work for a tourism project around the theme of ‘Two destinations. One British journey’ (catchy, if I do say so myself), then I was delighted to get involved.

This campaign was aimed at American visitors to the UK, so it was all ‘vacations’ not ‘holidays’.

The brief was to write copy to entice visitors this spring to explore both the essential and less-well-known sites, combining the two locations in a week-long itinerary.

The resulting microsite went live this week and you can read read my copy at Your British Journey. The work will also appear via American Airlines.

Emma Gordon, Marketing Manager at Marketing Manchester, who commissioned the work from me in collaboration with the Visit Wales office in New York, said of my contribution to the project:

“It was great to work with David. He listened to our needs, developed a perfect strapline and delivered inspiring copy for our marketing campaign.”

Do you have a copywriting project and need a professional writer with an eye for a story? Please get in touch. 

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