Category: Copy Writing

Content writing: a must-visit guide to Dr Who locations for Visit Wales

My latest content-writing assignment was commissioned by the agency Orchard for Visit Wales.

It was an update of shooting locations for the Dr Who TV series, timed as the producers hand over the keys of The Tardis to new doctor Ncuti Gatwa.

Here’s a sample of the copy:

The list of Doctor Who sites evolves as The Doctor regenerates through new incarnations.
While Jodie Whittaker was handing over the keys to the Tardis, South Wales provided the several backdrops to her final series, Flux.

Previously, Southerndown Beach, the shingle beach located along the Wales Coast Path in Glamorgan, had featured. It’s officially known as Dunraven Bay.

However, the wave-washed beach, popular with fossil hunters, is better to known to Whovians — that’s Dr Who fans — as Bad Wolf Bay.

It played a starring role in several episodes, the most dramatic scene the tearful farewell between Doctor David Tenant and companion Rose Tyler (Billie Piper) [pictured above] in Doomsday.

Read the full content: Follow the TARDIS to top Dr Who locations.

How to mark St David’s Day in Wales for food lovers and walking fans

St. David’s Day in Wales this week and I’ve got two articles out to mark Wales’ patron-saint day.

The first is a piece about foodie breaks for spring and my contribution focused on the local flavours and fairytale architecture at Portmeirion [pictured above], North Wales, one of my favourite places to spend time.

Why? Read the full story to discover why via Waitrose Food Magazine.

The second is the publication of copy-writing work for a tourism client, outlining story angles around the tenth anniversary of the Wales Coast Path — it’s coming up in May.

The 870-mile, long-distance walking trail, launched in 2012, forms the first ever continuous waking circuit of a nation.

The anniversary will be accompanied by a programme of key celebratory events, starting from March 1st, St David’s Day.

According to research by Ramblers UK, some 89 per cent of people find walking amongst nature improves health and mental wellbeing. Walking briskly for 30 minutes a day, five days a week, is one way of meeting medical experts’ recommendations for adult physical activity.

Read the full media pack here via Natural Resources Wales.

This Is Wrexham copywriting: A time-travel visit to the Ceiriog valley

A weekend in North Wales then, copywriting a couple of tourism itineraries for This Is Wrexham.

The second trip was based in the Ceiriog Valley, exploring the attractions of a sometimes less visited part of North Wales.

Here’s a flavour of the story:

It’s a view to stop you in your tracks — looking across the village and up the valley to the Berwyn range.

“I’ve painted this view numerous times, trying to capture the soft colours and long shadows,” smiles the artist Rosie Davies, surrounded by her sketchpads and work-in-progress watercolours at her Ceiriog Valley art studio.

Rosie changed careers to move to the village of Llanarmon from Cheshire and now devotes her time to capturing the natural beauty of this lost-in-time area of Wrexham County.

“The valley is like another world,” adds Rosie, who opens her studio at the Tithe Barn to visitors on the second Saturday of the month.

“I’ve finally found the tranquility and inspiration to fulfill my ambition to paint.”

Read the full text here via This Is Wrexham.

This Is Wrexham copywriting: A family weekend around Llangollen

A weekend in North Wales then, copywriting a couple of tourism itineraries for This Is Wrexham.

First up was a family trip based around Llangollen to explore some of the attractions of a sometimes less visited part of North Wales.

Here’s a flavour of the story:

The next day we drive into Langollen to explore the Dee Valley market town guarded by the rambling ruins of Castle Dinas Bran.

We catch a ride on the Llangollen Railway, the only standard-gauge heritage railway in North Wales, where the steam engine huffs and puffs its way along a genteel 10-mile track through the AONB.

We finally steam into Carrog station [see above], whistle tooting, for tea and Welshcakes at the station café. An old railway carriage has been turned into a pop-up shop with Hornby train set pieces, railway jigsaws and well-thumbed copies of Heritage Rail magazine.

A nice touch on the return leg is when the conductor gives out souvenir vintage rail tickets, dating from the 1950s heyday of the railway.

It takes me the rest of the journey back to Llangollen to explain the price — eight shillings and three pence — to the girls who regard the 1980s as ‘the olden days’.

Read the full text here via This Is Wrexham.