My latest course for City Academy has just finished.
This was a six-week online course, based around the concept of developing and launching your own blog.
We covered some key ideas, including:
- Identifying your audience and niche
- Generating ideas
- Writing structure and identifying the ‘hook’
- Editing and headlines
- Blog strategy [see graphic pictured above]; pitching
- Launching your blog
Here’s some of the feedback from the students who took the course.
“I learnt the importance of self editing. I now know the first draft is not the press-send draft.”
“I’m now thinking about more ways to use topical content as well as evergreen.”
“I’m a lot more aware now of the importance of defining my niche and understanding my audience.”
“I realise now how important it is to have a clear take-away idea to round off the post and encourage interaction.”
Read more about my teaching here.
Plus find details of other writing courses from City Academy here.