Tag: writing.

Media masterclass: How to tell a story and engage your readers

I’m running a new online course from March 1st in collaboration with Journalism.co.uk.

We will cover how to tell a story and the importance of human interest to that.

We will also look at the importance of knowing your reader and work on drafting a sample feature for you to pitch — to ultimately sell and make money.

This course will be taught online to keep it flexible for working media specialists and student journalists currently based at home.

If you’re looking to refresh existing skills, or develop some new ones as a freelancer, this how-to course, based on my insider tips from 20 years as a working journalist, could be the new-year resolution you were looking for.

You can find out more about the course by reading my guest blog for the site, in which my key point is:

Journalism is complex but the secret to good storytelling remains simple: engage your reader.

Read the full post here.

And sign up for the course: How to tell a story and engage readers.

How simple storytelling techniques can make you a better writer

I’m running a new online course, starting in January.

This guest blog post for Journalism.co.uk explains some of the techniques and insider tips I will share from some 20 years of freelancing.

Here’s a sample from the text:

People love to read about people.

Keep that idea in mind as you structure your draft, whether a feature, client copy or a press release, and you will build empathy with your readers.

Fail to grasp that, however, and the reader will simply scroll on.

Read the full post here.

And sign up for the Storytelling and Engagement Techniques Masterclass.

Read my latest newsletter for a quick catch-up on my media and travel projects

Travel has been off the agenda for the last few months.

But I’ve still been working and planning, combining journalism projects, media training and tours.

For the quick catch-up, read my latest newsletter.

Please post your comments below and feel free to share with you network. Thanks.

Writing workshops: how to read magazines — and write for them

If it’s Friday, then it’s a magazine masterclass in Chester.

I ran the first in a series of new-style workshops today, hosted by Meltdown, in which we got to grips with some of the thorny issues of making it as a magazine journalist.

Such as, you ask? Well, try signposting, pitching editors and, the thorniest of all — money.

Magazines matter, I think. They educate and inform; they define the age in which we live.

That’s why our discussion moved from Nineties Britpop and Loaded to Monacle‘s spin-off brands and the rise of the indie magazine as celebrated by Stack Magazines.

It was a lively debate with four super-keen wannabe hacks [pictured above], all of whom brought loads of experience, ideas and enthusiasm to the session.

Here’s a taster of some of the take-away tips of the day …

If you’re going freelance, then you will need:

  • An ability to generate lots of ideas and pitch them successfully, turning your ideas into hard cash
  • An ability to take old ideas and recycle them or spin-off fresh ones with different angles. Either way, you need to refresh quotes, rewrite intros and concs, and check with editors re copyright contracts
  • Some business sense and a basic grasp of accountancy to keep your own records

Thanks to the attendees and for the great feedback, such as:

And this comment from the feedback sheet:

“This has given me the confidence to give it a go and actually start pitching stories to editors.”

The plan is to take these workshops quarterly, so look out for the next one in the new year.