Category: Copy Writing

Ibiza content for Dynamic Lives

seafood-paella-1

Travelling in the Med is always better off season.

And that’s the concept behind my latest guest blog post for the luxury villas company, Dynamic Lives.

Here’s a sample:

The crowds have dispersed. The queues are gone. But the islands are still open and the weather is glorious.

The Med in autumn: it’s the best time to visit hippy-chic Ibiza or Mykonos, the Greek island of glamour. No, really.

“The expectations are different in autumn,” says Sarah Kinniburgh, Villa Services Manager for luxury villa specialists Dynamic Lives.

“The islands attract a more chilled-out crowd, more regulars and people looking for more active breaks, such as hiking, biking and watersports.”

I’m always looking for new work, writing editorial content or guest posts for your brand, so please do get in touch.

Read the full story at GetRealLuxury.com.

The legends of Offa’s Dyke for Best Loved Hotels

SANY0011.JPG

Wales continues to inspire new stories.

The latest is a piece for the Best Loved Hotels group to write the Wales copy for their new brochure — out 2017.

The story ties into the theme of myths and legends, which Wales will celebrate in the year ahead.

Here’s a preview:

Walkers love Offa’s Dyke but few know the legends surrounding the linear earthwork that forms its 82-mile-long backbone. Offa, the 8th-century King of Mercia built the dyke as a Saxon statement of intent against rebellious Welsh tribes. The ditch and high-earth ramparts subsequently ran with blood for three centuries of border skirmishes.

I’m now planning some new ideas around Welsh myths and legends for forthcoming commissions.

Got a suggestion for a story angle? Please get in touch.

The Offa’s Dyke copy will be published in the new Best Loved Hotels Directory 2017.

Visit Llandudno Tourism Brochure 2016 for Conwy County Council

4606483003

* Image from conwybrewery.co.uk

I’ve been working on a copywriting project over the autumn.

The brief came from Conwy County Borough Council to write the Visit Llandudno tourism brochure for 2016.

I’ve tried to bring the brochure, out early in the new year, a more news-driven feel as well as weaving in some more personal narratives, including taking my daughters on a family weekend in Llandudno.

But I’ve also tried to highlight some of the grew stories around the region, coming up with the idea of a local voices panel for some the spreads.

By way of an example, here’s a preview of one of these from Gwynne Thomas, owner of the Conwy Brewery:

“I love beer. I love the taste, the variety and, currently, the innovation going on in beer and brewing.

“I remember my first pint of real ale as a teenager with my dad but started brewing with home-brew kits as a chemistry student at Newcastle University.

“I started the microbrewery in Conwy in 2004 and expanded in 2007, viewing it as a less of a cottage industry and more of a commercial enterprise as a my client base grew.

“Today we produce some 25,000 pints per week with five core ales, four American-style craft beers and regular guest ales.

“We also now run brewery tours and design your own beer days at our brewery in the village of Llysfaen, Colwyn.

“My role has changed a lot. I got involved with The Albion real-ale pub in Cowny in 2012 and we opened The Bridge Inn last year.

“Cowny Brewery ales are now in around 100 pubs across North Wales, plus a national listing with JD Wetherspoon, and we recently signed a deal to sell into Co-operative convenience stores.

“But one my key tasks remains tasting the beers to check they’re up t scratch.

That’s the hardest part of the job, obviously.”

Check back here, or at my Twitter page (above), for details of when the brochure will be available in TICs around Wales.

What did you think of this story? Post your comments below.

Liked this? Try also An afternoon at Conwy RSPB Nature Reserve.

Copywriting: Your British Journey campaign for Marketing Manchester and Visit Wales

DSCN3175

Manchester and North Wales are two places where I always enjoy spending time.

So, when I was asked recently to do some copywriting work for a tourism project around the theme of ‘Two destinations. One British journey’ (catchy, if I do say so myself), then I was delighted to get involved.

This campaign was aimed at American visitors to the UK, so it was all ‘vacations’ not ‘holidays’.

The brief was to write copy to entice visitors this spring to explore both the essential and less-well-known sites, combining the two locations in a week-long itinerary.

The resulting microsite went live this week and you can read read my copy at Your British Journey. The work will also appear via American Airlines.

Emma Gordon, Marketing Manager at Marketing Manchester, who commissioned the work from me in collaboration with the Visit Wales office in New York, said of my contribution to the project:

“It was great to work with David. He listened to our needs, developed a perfect strapline and delivered inspiring copy for our marketing campaign.”

Do you have a copywriting project and need a professional writer with an eye for a story? Please get in touch.