Tag: Journalism.co.uk

Media masterclass: How to tell a story and engage your readers

I’m running a new online course from March 1st in collaboration with Journalism.co.uk.

We will cover how to tell a story and the importance of human interest to that.

We will also look at the importance of knowing your reader and work on drafting a sample feature for you to pitch — to ultimately sell and make money.

This course will be taught online to keep it flexible for working media specialists and student journalists currently based at home.

If you’re looking to refresh existing skills, or develop some new ones as a freelancer, this how-to course, based on my insider tips from 20 years as a working journalist, could be the new-year resolution you were looking for.

You can find out more about the course by reading my guest blog for the site, in which my key point is:

Journalism is complex but the secret to good storytelling remains simple: engage your reader.

Read the full post here.

And sign up for the course: How to tell a story and engage readers.

How simple storytelling techniques can make you a better writer

I’m running a new online course, starting in January.

This guest blog post for Journalism.co.uk explains some of the techniques and insider tips I will share from some 20 years of freelancing.

Here’s a sample from the text:

People love to read about people.

Keep that idea in mind as you structure your draft, whether a feature, client copy or a press release, and you will build empathy with your readers.

Fail to grasp that, however, and the reader will simply scroll on.

Read the full post here.

And sign up for the Storytelling and Engagement Techniques Masterclass.